Look Sports Media – UK retailer Game has issued a public apology following the cancellation of numerous Nintendo Switch 2 pre-orders just one week before the console’s highly anticipated June 5th launch. The move has ignited a firestorm of criticism on social media, leaving many gamers facing disappointment and uncertainty.
The retailer took to X (formerly Twitter) to address the issue, stating: "We sincerely apologise for the recent cancellation of some Nintendo Switch 2 pre-orders. We understand how disappointing this is, especially for those who have been eagerly awaiting their order. We’re currently working hard to reinstate as many affected pre-orders as possible. If your order was impacted, please know that we are doing everything we can and will be in touch with further updates and next steps. Thank you for your patience and understanding while we work to resolve this. We truly appreciate your support."

However, the lack of transparency regarding the reason behind the cancellations has fueled speculation and anger amongst affected customers. The decision to disable replies on the apology post further exacerbated the situation, leading to a wave of quote tweets expressing frustration and anger.

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Many users suspect Game may have overestimated demand and overbooked pre-orders, a theory fueled by the fact that most retailers are now sold out of pre-orders ahead of launch. One user, @Shoenen_XIV, tweeted: "Not sure if I’m affected but to all those affected this is real sty. And there is no explanation as to why exactly leaving us to speculate." Another, @ohhimarc_1982, bluntly stated: "So in short, you took too many preorders and royally fed up." The silence from Game only amplified the negative reaction.
This controversy comes amidst existing concerns surrounding the Switch 2’s pricing. The console’s £395.99 price tag, a significant increase from the original Switch, and the high cost of accompanying games like Mario Kart World (£74.99), have already drawn criticism from some potential buyers. Despite this, high demand persists, highlighting the intense anticipation surrounding Nintendo’s latest offering.
The new console boasts several improvements, including an enhanced controller, but the pre-order fiasco casts a shadow over its launch. Game’s handling of the situation raises serious questions about their pre-order management and communication with customers. The lack of a clear explanation leaves many wondering if they will be able to get their hands on the Switch 2 on release day. For now, the focus remains on Game’s ability to resolve the issue and restore faith with their customers.
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