Look Sports Media – Cristiano Ronaldo, the global football icon, has been unveiled as the Global Ambassador for the Esports World Cup 2025 (EWC). This monumental announcement solidifies the EWC’s position as a major player in the global esports landscape, leveraging Ronaldo’s unparalleled star power to connect with a new generation of fans and athletes.
The five-time Ballon d’Or winner’s involvement goes beyond a simple endorsement. Ronaldo’s participation began with the EWC’s 2023 launch announcement and continued with his attendance at last summer’s Closing Ceremony in Riyadh, celebrating Team Falcons’ championship victory. He’s already been instrumental in boosting the EWC’s profile, utilizing his massive social media following (over one billion) to amplify the tournament’s reach.
This year, Ronaldo’s influence extends even further. He’s not only a key figure in the EWC’s global campaign leading up to the seven-week Riyadh competition, but he also appears as a playable character in FATAL FURY: City of the Wolves, one of the 25 games featured in the EWC 2025 lineup. The tournament boasts a record-breaking $70 million prize pool and will feature 2,000 elite players from over 100 countries competing across 24 games.
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"Sport is always evolving – and esports is one more frontier," Ronaldo stated. "The commitment, drive, talent, and intensity I’ve seen in esports athletes is no different from what I’ve experienced on the pitch. I’m proud to stand alongside these competitors and be part of a global event that’s inspiring a new generation."
Ralf Reichert, CEO of the Esports World Cup Foundation, echoed this sentiment, highlighting Ronaldo’s ability to bridge the gap between traditional sports and competitive gaming. "A symbol of elite performance, Ronaldo brings a powerful presence and cultural resonance that transcends traditional sports, helping connect millions of fans to the next generation of esports athletes," Reichert said.
The EWC 2025, recently documented in the Amazon Prime documentary Esports World Cup: Level Up, is set to be a landmark event. However, the tournament’s location in Saudi Arabia and its association with the Saudi Arabian government have sparked controversy online due to concerns regarding human rights. Despite this, the EWC continues to forge ahead, aiming to crown the next Esports World Cup Champion in a spectacular display of global gaming talent. Ronaldo’s involvement, undoubtedly, adds another layer of intrigue and excitement to this already highly anticipated event.
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