Look Sports Media – Team Vitality has solidified its commitment to the fighting game community (FGC) by extending its partnership with Tekken prodigy Jeon "Jeondding" Sang-hyun through 2030. This long-term deal, announced just 18 months after Jeondding’s initial signing in April 2024, underscores Vitality’s belief in the player’s exceptional talent and dedication.
The organization expressed its enthusiasm, stating, "The contract renewal reflects Jeondding’s unmatched talent, dedication, and passion for the game as well as Team Vitality’s commitment to nurturing talent and strengthening its footprint in the fighting game scene."
Danny Engels, Corporate Director of Global Operations at Team Vitality, emphasized the significance of the extension: "Securing such a long-term commitment in esports is something truly special, and it speaks volumes about the absolute trust we have in Jeondding, both as a player and as a person. His attitude, dedication, and the way he embodies the DNA of Team Vitality make this partnership feel natural and inspiring." Engels further added, "We’re thrilled to continue building this journey together and excited to see all the milestones he will achieve with us in the years ahead."
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Jeondding’s journey with Vitality has been marked by consistent performance, currently holding the 10th position in the Tekken World Tour leaderboards with 1380 points. His notable achievements include a strong showing at Evo Japan 2024, where he placed 7th-8th, and representing Vitality at numerous events, including the prestigious Esports World Cup (EWC) in both 2024 and 2025.
His 4th-place finish at EWC 2025 was a defining moment, as Vitality noted, "The renewal follows Jeondding’s standout performance at the 2025 Esports World Cup, where he secured an impressive 4th-place finish. This defining moment not only solidified his reputation on the global stage but also reaffirmed his status as one of the most respected and admired competitors in the fighting game community."
The success at EWC, an event known for incentivizing organizations to expand their rosters, appears to be a key factor in Vitality’s decision. With Tekken 8’s potential inclusion in EWC 2026 still uncertain, this long-term commitment suggests Vitality’s genuine support for Jeondding beyond a single event.
In a landscape where many esports athletes are signed for short-term deals focused solely on EWC, Vitality’s move signals a positive step towards fostering a deeper relationship with the FGC. The organization’s investment in Jeondding demonstrates a commitment to nurturing talent and building a lasting presence in the fighting game scene. This news was brought to you by looksports.media
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