Look Sports Media – Team BDS, a prominent force in European esports, is entering a new chapter, marked by significant leadership changes, a complete rebrand, and a groundbreaking non-profit initiative. Alexandre Lopez, formerly the head of strategy, has been promoted to acting CEO, taking the reins following the controversial departure of Patrice Bailo De Spoelberch seven months prior. The rebrand, slated for the coming months, aims to better reflect the organization’s evolved identity and future aspirations, a move widely anticipated following Spoelberch’s dismissal. A tweet from a BDS graphic designer seemingly confirms a name change is part of this extensive overhaul.
Lopez envisions a rebrand that encapsulates BDS’s "bold, ambitious, and deeply human" essence, extending its reach beyond the competitive arena. "We want to build a brand that reflects who we are," he stated, emphasizing a desire to "unite people beyond the competitive scene."
This transformation extends beyond aesthetics. BDS is launching a significant non-profit initiative as part of a broader Corporate Social Responsibility (CSR) strategy. This program will focus on introducing video games and esports to youth in hospitals and underprivileged communities, aiming to "play an active role in society through concrete and lasting actions," according to the organization’s statement. While specifics remain undisclosed, the commitment to this social mission marks a bold step for the organization.
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Further solidifying its future, BDS plans to relocate its headquarters to Geneva, Switzerland, by year’s end. This new facility will include a state-of-the-art gaming house, strengthening the organization’s local ties and providing a centralized hub for its operations.
BDS’s esports legacy is undeniable. The organization boasts impressive achievements, including participation in the 2023 League of Legends World Championships and a reportedly substantial investment (€200k) in signing jungler Boukada for their LEC team. However, their most significant successes have come in Rainbow Six Siege and Rocket League, where they’ve secured prestigious titles like the Six Jönköping Major 2022, the Esports World Cup 2024 (in both titles), and multiple Rocket League World Championships. With the second Esports World Cup on the horizon, BDS’s continued dominance remains a compelling storyline. The organization’s ambitious rebranding and social commitment suggest a future far beyond trophies, hinting at a new era of impactful engagement within and beyond the competitive gaming world.
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