Look Sports Media – The Esports Awards is pulling out all the stops for its tenth anniversary, transforming into "The Decade Awards" – a monumental celebration of the past ten years in esports. This special one-off event, held alongside the Esports World Cup in Riyadh, Saudi Arabia, as part of a "Summer of Celebration," will crown the most iconic figures, teams, and moments that have shaped the industry. The awards, however, are not without controversy, with concerns raised about their connection to the Saudi investment fund and accusations of "sportswashing."
The nominees represent a who’s who of esports, including British stars Marc "Caedrel" Lamont and Alex "Machine" Richardson, alongside industry giants like Esports Insider and Fnatic. The prestigious awards will be bestowed upon winners in categories ranging from "Esports Game of the Decade" and "Esports Personality of the Decade" to "Esports Organisation of the Decade" and "Esports Live Event of the Decade." A full list of nominees across all categories is available on looksports.media.
The voting process is now open, giving fans the power to choose their favorites. From June 13th to August 11th, fans can cast their votes daily, ensuring their voices are heard in deciding who will take home the coveted "of the Decade" titles.
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Mike Ashford, CEO of the Esports Awards, expressed his excitement about the event, stating, "2025 is set to be a monumental year with the Decade Awards, celebrating the last ten years of esports and competitive success. It’s a privilege to be partnering once again with the Esports World Cup to celebrate the most prestigious night in the Esports calendar. We’re excited to showcase the Summer of Celebration and highlight the triumphs of our beloved esports community and beyond."
While the celebration promises to be spectacular, the controversy surrounding the awards’ ties to Saudi Arabia continues to simmer. The accusations of sportswashing cast a shadow over the event, raising questions about the awards’ legitimacy and the ethical implications of their partnership with the Esports World Cup. Regardless of the controversy, the Decade Awards are poised to be a significant event in the esports calendar, showcasing the best of the past decade and looking ahead to the future.
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