Look Sports Media – Fnatic, in collaboration with Red Bull, has officially launched "Fnatic Crew," a groundbreaking initiative designed to empower and elevate content creators within the United Kingdom. This program takes a fresh approach to creator support, prioritizing long-term growth and meaningful collaboration within the UK’s vibrant gaming community.
Fnatic is doubling down on its commitment to its UK roots, with the Fnatic Crew launch coinciding with Fnatic Clash, a Valorant event where their team will compete on home soil for the first time on November 9th. The launch event, held at the Red Bull Gaming Sphere in London on November 6th, emphasized the need for UK creators to access networks, partnerships, and opportunities. The inaugural Fnatic Crew program will kick off this December at the Red Bull Gaming Sphere, actively fostering a collaborative environment.
The Fnatic Crew program offers a range of resources designed to nurture creators’ brands and industry presence. This includes access to Red Bull facilities, collaborative projects, exclusive product drops, and promotion from Fnatic and Red Bull for creators who achieve significant audience growth. Fnatic and Red Bull aim to distinguish Fnatic Crew from traditional advertising-driven "crew" programs by focusing on genuine support rather than transactional relationships.
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The program categorizes creators into Standard, Advanced, and Partner tiers, each with tailored support based on their stage of growth. The Standard tier supports emerging creators, while the Partner tier focuses on resources for maintaining a large audience. The Advanced tier bridges the gap between the two.
Fnatic and Red Bull recognize the diverse landscape of modern content creation. The 2026 roadmap for Fnatic Crew includes quarterly "Crew days" covering audience growth, branding, partnerships, and creative direction across various content types. The December event will focus on IRL streaming.
Fnatic and Red Bull are committed to a long-term, sustainable approach, prioritizing creator growth over short-term metrics. Creators are encouraged to leverage Fnatic Crew’s resources to advance through the Standard, Advanced, and Partner tiers as their brands evolve.
Fnatic Crew aims to fill a critical gap in the UK esports and gaming communities, providing creators with the support they need to thrive in a competitive industry. Applications for Fnatic Crew are now open to UK-based creators.
Written by Hannah Marie ZT, Senior Editor
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