Look Sports Media – G2 Esports is celebrating its 10th anniversary in a bold new direction, unveiling "Red Aura," an original fantasy-action webcomic series. This marks a significant expansion for the organization, venturing beyond the realm of competitive gaming into the world of digital storytelling.
Inspired by the ambition, triumphs, and emotional journeys that have defined G2’s first decade, "Red Aura" promises to be more than just a comic. It’s a reimagining of the org’s legacy, drawing inspiration from the real-life stories of its esports stars. However, the League of Legends team’s early exit from LoL Worlds 2025 at the hands of TES serves as a reminder that even the best stories can have unexpected turns.
Developed in collaboration with renowned Japanese Art Director Runbel and KISAI Entertainment, known for their work on the webcomic adaptations of AVATAR: The Last Airbender and The Beginning After the End, "Red Aura" aims to capture the essence of G2’s spirit in a visually stunning and emotionally resonant narrative.
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The series initially launched in Japanese on WEBTOON’s LINE MANGA platform, with the first five episodes already available. An English version is confirmed and expected to arrive on WEBTOON soon, with other languages planned for future release. New episodes will drop weekly, with the first season slated to include over 40 installments.
G2’s press release highlights the explosive growth of webcomics, with WEBTOON boasting millions of readers worldwide. "Red Aura" is part of the organization’s commitment to pushing creative boundaries and exploring new forms of entertainment, including music, fashion, and animation.
The narrative follows Asa, a young girl from humble beginnings, in a world of magical "nomads" whose powers shape reality. The story promises fast-paced action, heartfelt themes, and humor reminiscent of classic shonen anime. Each arc will draw inspiration from a specific moment in G2’s history, reimagined through the lens of the comic’s characters.
A trailer for "Red Aura" features a character with a closed left eye, potentially referencing the scar in G2’s logo, adding a subtle nod to the organization’s identity. G2 hopes that "Red Aura" will resonate with a new generation of fans who appreciate creativity and emotion at the intersection of gaming and culture.
The move reflects a growing trend of cultural crossover in esports, with fans eager for more content like K/DA after KPop Demon Hunters. By venturing into the world of webcomics, G2 is aiming to connect with a wider audience and solidify its position as a leader in esports and entertainment.
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