Look Sports Media – The innovative livestreaming platform Noice, which uniquely allowed viewers to actively participate in streams through interactive gameplay, has announced its closure. This comes after a last-minute failure to secure funding, despite raising a substantial $27 million (approximately £20 million) in 2023. The news, delivered via X (formerly Twitter) by CEO Tuomas Rinta, sent shockwaves through the streaming community.
Noice’s unique selling point was its integration of interactive, predictive card games into gaming streams. Viewers weren’t just passive observers; they could wager on in-stream events, adding a layer of engagement unseen in traditional streaming platforms. Furthermore, the platform had launched a rewards program for UK and European streamers, offering virtual items redeemable for cash, incentivizing high-quality content.
Rinta’s statement expressed deep disappointment and regret, highlighting the unexpected failure of the recent funding round. He emphasized that the closure, and subsequent layoffs of all Noice employees, was a last resort after exhausting all other options. The abrupt nature of the shutdown leaves many questions unanswered, particularly regarding the timeline for the platform’s complete cessation of service. While Rinta stated that the site would remain online as long as possible, he acknowledged the possibility of closure as early as this week.
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The closure marks a significant setback for the interactive streaming sector. Several prominent UK creators, including Fnatic content creator Stallion, ZoeNova, and ItsCosmic, had already signed on to the platform. The loss of Noice represents not only a financial blow but also a missed opportunity for innovative viewer engagement. The platform’s demise serves as a stark reminder of the unpredictable nature of the funding landscape, even for ventures with seemingly strong initial traction and a unique value proposition. The future of interactive streaming remains uncertain in the wake of this unexpected development.
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