Look Sports Media – Ninjas in Pyjamas (NIP), the internationally renowned esports organization, is gearing up for a massive display of solidarity and athleticism. Over 100 players, coaches, and staff from across NIP’s diverse roster – encompassing Counter-Strike 2, Impact CS, Young Ninjas, Apex Legends, EA FC 25, Rainbow Six Siege, Rocket League, and Street Fighter 6 teams – will participate in the Red Bull Wings for Life World Run on May 4th. This marks the third year NIP has championed this crucial cause, dedicating their efforts to raising funds for spinal cord injury research.
Hicham Chahine, CEO of Ninjas in Pyjamas and founder & co-CEO of NIP Group, expressed the organization’s enthusiasm: “We’re thrilled to be joining this incredible initiative for the third year, aiming for at least 100 participants from across Ninjas in Pyjamas. In an industry deeply rooted in the digital world, maintaining physical and mental well-being is paramount. This challenge highlights that balance while supporting a truly worthy cause.”
The unique format of the Red Bull Wings for Life World Run sees participants running for 30 minutes, pursued by a “virtual catcher car.” The race concludes when a runner reaches their personal goal or is overtaken by the virtual car. NIP’s global team will participate simultaneously, regardless of time zones, showcasing their unified commitment.
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Beyond participation, NIP is actively engaging its massive fanbase, urging them to join Team Ninjas in Pyjamas, donate, share social media posts, and cheer on the runners. To further incentivize support, NIP is launching a “Buy One, Get One” campaign on its fan engagement platform, The Dojo, offering 25 vouchers.
This charitable endeavor comes on the heels of NIP’s renewed partnership with Red Bull, a collaboration that began in November 2022 and underscores the synergy between the two brands. As part of the NIP Group, formed in 2023 through a merger with ESV5 (including eStar Gaming), NIP boasts a global presence with operations spanning Sweden, China, Abu Dhabi, and Brazil. This global reach is clearly reflected in the widespread participation in this year’s Red Bull Wings for Life World Run. The event serves as a powerful testament to NIP’s commitment to both athletic excellence and social responsibility.
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