Look Sports Media – Red Bull Sim Racing has made a power move, signing British sim racing star Luke McKeown to its already formidable roster. McKeown, fresh off his dominant victory in the 2024 FIA F4 Esports Championship—a title secured with three wins and a commanding 19-point lead—is a major coup for the team. His impressive performance, including a fourth-place finish in the 2025 iRacing Porsche Esports Supercup, speaks volumes about his skill and potential. The announcement, made via X and Instagram, comes just weeks after McKeown’s departure from Apex Racing Team, a move he attributed to a desire for new challenges and championship wins.
McKeown’s sights are set high. He’s aiming for the F4 Global Esports Championship this year, alongside iRacing special events like the upcoming Nürburgring 24 Hours, and potentially the Indycar iRacing Pro Series should it return in 2025. This acquisition perfectly complements Red Bull’s already impressive esports presence, a team boasting Jarno Opmeer—fresh off his record-breaking third F1 Sim Racing Drivers’ World Championship win for Red Bull—and Frederik Rasmussen, who together secured the constructors’ championship. Even Max Verstappen, the four-time Formula One world champion and a key figure in Red Bull’s "Team Redline" project, showed his support by liking the news on Instagram. This signing signals Red Bull’s continued commitment to dominating the sim racing world, and McKeown’s talent suggests he’ll be a key player in their future successes. The move solidifies Red Bull’s position as a leading force in esports, a testament to their investment in the rapidly growing sim racing scene.
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