Look Sports Media – Cristiano Ronaldo, the global footballing icon, has officially joined the Esports World Cup 2025 (EWC) as its Global Ambassador. This monumental announcement solidifies the EWC’s position as a major player in the competitive gaming landscape and marks a significant step towards bridging the gap between traditional and esports audiences.
Ronaldo’s star power is undeniable. His legendary career with Manchester United and Real Madrid, culminating in five Ballon d’Or awards, has cemented his status as one of the greatest footballers of all time. Now, he’s lending his immense influence to elevate the EWC and its burgeoning community of athletes.
The Esports World Cup Foundation (EWCF) believes Ronaldo’s involvement will be instrumental in connecting a new generation of fans with the exciting world of competitive gaming. This strategy follows the recent announcement of a $50,000 Street Fighter 6 tournament, showcasing the EWC’s commitment to fostering growth within the esports ecosystem.
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Ralf Reichert, CEO of the EWCF, expressed his enthusiasm, stating, "A five-time Ballon d’Or winner and a symbol of elite performance, Ronaldo brings a powerful presence and cultural resonance that transcends traditional sports, helping connect millions of fans to the next generation of esports athletes. We’re humbled to have the greatest of all time stand with us in this moment for esports."
Ronaldo’s involvement with the EWC extends beyond his new ambassadorial role. He participated in the EWC’s global launch announcement in 2023 and attended last summer’s Closing Ceremony in Riyadh, celebrating Team Falcons’ victory. He even features as a playable character in FATAL FURY: City of the Wolves, one of the 25 tournament titles in the EWC 2025 lineup.
With over a billion social media followers, Ronaldo’s reach is unparalleled. His influence will undoubtedly introduce the EWC to new audiences and shine a spotlight on the exceptional talent within the competitive gaming world. His participation also aligns perfectly with the EWC 2025 theme, "Rise Above," a celebration of human potential and pushing boundaries.
Ronaldo himself commented, "Sport is always evolving – and esports is one more frontier. The commitment, drive, talent, and intensity I have been able to see in esports athletes is no different from what I’ve experienced on the pitch. I’m proud to stand alongside these competitors and be part of a global event that’s inspiring a new generation."
The EWC 2025, recently featured in the Amazon Prime documentary Esports World Cup: Level Up, will take place in Riyadh, Saudi Arabia. This decision, however, has sparked online controversy due to concerns surrounding the country’s human rights record. Despite this, the tournament promises to be a spectacular event, boasting a record-breaking $70 million prize pool, 2,000 elite players, and 200 clubs from over 100 countries competing across 25 tournaments and 24 games. The EWC 2025 is poised to be the biggest celebration of esports yet.
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